Launch News

We are thrilled to announce that the Launch Lab, Inc team has been recognized as one of the top B2B service providers of 2023 in Denver by UpCity! For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. Each year, UpCity analyzes and scores more than 50,000 service providers based on their UpCity Recommendability Rating and acknowledges the top national and local providers with an UpCity Excellence Award. The results are in, and we won! From managed marketing services to web development and social media management, the team at Launch Lab, Inc strives to build partnerships that help businesses thrive and exceed their expectations. Launch Lab, Inc focuses on functioning as not just a marketing provider, but as a team that is just as integrated as any in-house services, and they look to learn everything they can about each partner’s industry, business, and needs in order to deliver top-tier results. This recognition has been driven in large part by our 5.0-star review rating on UpCity. Here are a few of the glowing reviews we’ve received from our incredible customers: “Great people, great services! Ridiculously knowledgeable yet down to earth. Efficient, affordable, reliable and everyone works together well. Good vibes through and through.” —Amy Mattison “They have put my mind at ease every step of the way. This is my first business launch and they have guided me every step of the way and taken out all of the guesswork! I will recommend them to everyone I know!” —Deanna Duy, Founder of Spirit Haven “Amazing team. They are a blast to work with and so helpful with suggestions and ideas. We have given them a lot to work with and have always performed beyond expectations.” —Paul Peters, Owner Without our loyal and trusting clients, Launch Lab, Inc would have never received this honor, and we are grateful for their ongoing support. Launch Lab, Inc is excited to continue partnering with current and future clients to build relationships, partnerships, and results that help small business owners achieve their goals. About the UpCity Recommendability Rating The UpCity Recommendability Rating was developed to determine a service provider’s credibility and trustworthiness. This rating helps give UpCity the confidence to recommend a service provider to the more than two million businesses that visit our marketplace, which is powered by over 35,000 verified reviews. Read more about the UpCity Excellence Award here.

By understanding the marketing lifecycle, businesses can anticipate customer needs, create effective strategies for each stage of the cycle, and maximize potential profits.

Search engine optimization (SEO) is an important part of any digital marketing strategy.

Reputation management is an important tool for businesses and individuals alike. By monitoring your digital presence, you can actively work to protect and enhance the image of yourself or your business.

Social media marketing is an important tool for businesses and organizations looking to reach new customers, engage with their existing audience, or build their brand.

Leads, impressions and engagement are your friends… in the digital marketing world.

Have no clue where to begin with Google Analytics? Start here!

Feeling stuck & don't know what to post? Follow these steps to feel inspired again.

Streamline the process and free up time for more creative tasks!

Tap into a bigger market & get access to real-time insights about your target audience and their interests.

Save time, increase efficiency, and improve your overall social media presence.

Questions to Ask Yourself Before Posting on Social Media

Why reels and videos acquire more attention and engagement than in-feed posts.

Marketing Trends to Keep vs. Toss in 2023

Google marketing requires a deep understanding of customer behavior & the ability to create unique digital experiences. Knowing what they're looking for & providing it is essential to success.

AI is making great strides in content creation, providing users with more accurate, personalized, and engaging content. From automated copywriting to AI-generated music and artwork, Artificial Intelligence (AI) has revolutionized the way we create and interact with content. Thanks to the advancements of AI, content creators are now able to create more dynamic pieces of work in shorter timeframes than ever before. For example, natural language processing (NLP) can be used to generate copy for digital marketing campaigns based on a user’s search intent. This technology allows writers to craft tailored messages that are more likely to engage an audience and convert them into customers. AI has also improved video production by taking care of mundane tasks such as color grading or adding special effects. Additionally, AI-based platforms like IBM’s Watson can automatically write scripts for videos or help filmmakers develop ideas based on data analysis. Artificial Intelligence has also brought us closer to creating fully personalized experiences for each user as it constantly gathers data about each individual based on their behavior, interests and searches. By leveraging machine learning algorithms companies are able to deliver much more tailored content that better responds to user needs and preferences. Finally, AI is being used in a variety of creative fields such as audio engineering, photography or animation. Automated tools can generate everything from soundtracks tailored for a specific mood or genre to realistic 3D models from photographs taken through our phones in just seconds! Though there are still challenges that need solving before we can truly take advantage of these improvements — like teaching AI ethics — the potential for AI-generated content is astonishingly huge! This post was 100% created by AI using AI an AI Chat program. (See Below) 

Launch Lab, Inc Has Been Named a 2022 Best of Colorado Award Winner by UpCity!

Social media can be a powerful tool for small businesses. When used correctly, social media can help you attract new customers, build brand awareness, and connect with your target audience. But what's the best way to use social media for your business? And should you outsource your social media marketing? Here are some things to consider.

A simple guide to determine if outsourcing some or all of your marketing is right for you and your company. Marketing is essential for any business that wants to thrive in today's digital world. But with so many different marketing channels and strategies to choose from, it can be tough to know where to start—or how to keep up with the ever-changing landscape.

Instagram finally releases a pin-to-profile option. Take a look and decide for yourself if this is a must-have feature or just another attempt for Instagram Reels to play catch up with TikTok.

The importance of responding to customers online could not be more prevalent as reviews continue to grow more than ever before.

Core Web Vitals is Google’s latest evolution of experience and performance metrics, raising the bar of how websites should perform. These metrics are based on live site activities, rather than Google bots.

Businesses on page 2 of the SERP might as well not exist. It sounds harsh but it’s simply the reality that we all need to accept. You know the drill—you want pizza so you get on your phone and do a search. Google presents its top 3 local options in the “Snack Pack” and 10 other organic results. You pick one make a call or pop in the pizza joint. If you’re the local pizza joint, you want and need to appear on the first page for those target keywords. So how do you get them there?

Did you know that using content to build your business is just as important as using digital marketing strategies? Businesses use digital and content marketing to share news, products, and stories to promote their brand and engage with their audience. But you may be asking yourself, “what is the difference between content marketing and digital marketing?”

The reputation of a business is both what they say about themselves and what others say about them. Managing reputation is nothing new; what’s new is how the internet and social media have changed the way businesses are being defined and how fast their reputations spread.

For any business interested in digital marketing, adapting to change is part of the job. You must look ahead and embrace new technologies, tools, and strategies to gain an edge over your competitors

The most important "Nap" you'll ever take!

Google My Business Is Posed to Replace Your Website & Social Media... Are You Ready?

How hashtags can help you reach the out-crowd and engage the in-crowd

Amazing customer service may seem like a lot of extra work on a short-term basis, but it does improve your brand image and goodwill, which means a lot in the long run. No matter how big or small your business is, you must focus on making your customers happy.

Not all Google ranking factors are equal. While some are absolutely necessary to implement, others, though valuable, can be considered a lower priority in the broad landscape of search engine optimization.

Instagram has entered the territory of “must” rather than “nice-to-have” when it comes to social marketing for businesses. There are a few key reasons why every business should have an Instagram account, and why you’re going to be pretty left out if you don’t get on this social platform.

Choosing the right digital advertising metrics to track and measure is crucial to your campaign’s success. If you aren’t tracking advertising efforts correctly, you’ll never know what’s working and what channels to focus your advertising dollars on.

Six reasons to make sure your local business listings are accurate and what steps to take to fix them if they are not. Business Launch Kit by Launch Lab, Inc